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Five Simple and Free Book Promotion Tools

August 26, 2010

Guest blogger time again. Today, Mary Ann de Stefano of MAD About Words presents five simple and free book promotion tools. Mary Ann will teach part of the Social Media for Authors session in the Florida Writers Foundation fundraiser, on Thursday, October 21 at the Orlando Marriott Lake Mary. For more information and to register, click here.

The Internet is awash with free, simple tools you can use to promote your book, many of which you might not have considered. Here are five quick, simple tools you can use without spending any money.

  1. Use your email program’s “signature” function to routinely include your website address (and perhaps a book title or tagline) at the bottom every message you send out. This often overlooked promotional tool helps to create top of the mind awareness among your contacts. That kind of awareness can motivate website clicks and book purchases, but it can also open unexpected doors to opportunity for you. Do remember that it’s a signature, not a résumé. Keep it short and simple.
  2. Set up Google Alerts to notify you when your name or book titles are mentioned in the news or elsewhere on the web. When you receive a mention, make sure to follow up with a note of thanks to the source.
  3. Comment on relevant blogs. Read the top blogs in your market for a few of weeks or until you understand what they cover, their point of view, and the kind of commentary they receive. Start responding in the comment section offering your own insights. By participating in a smart and positive way, without blatant self-promotion, you will lead people to learn more about you by clicking the link back to your site that’s part of your post every time you comment.  Use Google Blog Search or Technorati Blog Directory to find relevant blogs.
  4. Create a public Google profile page. As the Google folk say: “What do people see when they find you online? You can control how you appear in Google by creating a personal profile…” Your Google profile is sure to appear in search results – and that’s a very good thing. Be sure to include a link to your website.
  5. Know what people see when they search for you online. On a regular basis, search on your name or book titles in the major search engines (Google, Yahoo, Bing) to see what other people find when they’re looking for you, and adjust your online marketing plan accordingly.

Mary Ann de Stefano owns MAD about Words which provides editorial and promotional services to individuals and businesses, organizes professionally facilitated writing workshops, and connects the writing community through its free online social network, the Lounge, and newsletter, MAD’s Monday Muse.

One Comment
  1. March 30, 2012 3:06 am

    Many thanx for tips, I have implemented one or two as I did have one or two on the go..

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