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Four Reasons to Sell Your Book at the Conference

September 2, 2012

Why sell your book during the Florida Writers Annual Conference? Why arrange a book signing? Here are four reasons:

  1. You sell your book. Duh. Selling is a good thing.
  2. You market your book. People who count see your book, possibly your future agent, publisher, peers, and reviewers. At the very least, industry leaders become aware of your work.
  3. You market yourself. As awareness of your book grows, so does awareness of you as an author, particularly if you do a book signing.
  4. You gain experience. Book signings can run the gamut from stressful to fabulous. Here’s a chance to get good at doing them in a supportive, friendly environment.

Last year’s bookstore. Will this year’s store be different? You have to attend to see.

October 10 is the last day to submit your books/forms for the FWA Conference Bookstore. Click to the sign-up form on the conference webpage to make your arrangements.

Questions? Check the Bookstore FAQs at the bottom of this blog, or email Bookstore Chairperson A.J. Robinson [link to ] or book signing point person Sharyn Germ.

If you haven’t already done so, register for the October 19-21 Florida Writers Conference before fees go up: Be sure to request the FWA discounted hotel rate: Orlando Marriott Lake Mary, 800.380.7724.

Conference dates

September 17 Last day for FWA-guaranteed rate of $115 per night (hotel rate, not conference registration fee)
21 Last day regular registration fee for annual conference (from here forward, late fee applies)
30 Last day for early-bird registration fee for Celebrity Workshop with R.J. Ellory (FWF)
October 9 Last day for mail-in registration for annual conference (online and onsite registration still available)
10 Last day to submit books/forms for FWA Conference Bookstore
18 Registration for annual conference open from 8-9:30 p.m. for materials pickup only
18 FWF Celebrity Workshop (onsite registration available on a space-available basis)
19-21 Florida Writers Annual Conference (onsite registration available on a space-available basis)

Bookstore FAQs

Q. What is the Conference Book­store?

A. The Conference Bookstore is a venue available to FWA members and faculty to sell their books during the conference. The books are arranged by genre, and we always get books in a host of genres. The bookstore is open throughout the conference, even when workshops are in session.

Q. May I sell my book in the store even if I cannot attend the confer­ence?

A. Yes, if you are an FWA member. After you submit your bookstore reg­istration form, you arrange to deliver your books to the store. You’ll want to pick up (or arrange for someone to pick up) your leftovers because any books not picked up by the time the bookstore closes on Sunday morningare donated to charity.

Q. How do I get paid for books that sell?

A. After the conference, FWA issues checks to authors based on sales, de­ducting sales tax and a 15% fee for running the store.

Q. May I set up a display?

A. Yes, you may set up a small display to promote your work—posters, stat­ues, or other items. Please keep your display small; space is limited. The decision of the Bookstore Chairperson on displays is final.

Q. May I set up a book signing?

A. Yes! There is a dedicated volunteer who coordinates the days and times for signings, which occur in one-hour increments. We suggest you check the workshop schedules to determine the times that suit you best. Signing times are free and allocated on a first-come, first-served basis. Sunday morning signing times are reserved for the new RPLA winners. Contact

Q: If I wish to buy a book at the Conference Bookstore, what forms of payments may I use?

A. We accept cash, personal check, MasterCard, Discover, or VISA.

Q: Is the bookstore open to the public?

A. Our conference is not located in a public forum, so we cannot open our conference bookstore to the gen­eral public. All attendees must register for the conference, and the bookstore, which is located within the confer­ence, is limited to attendees wearing a conference badge.

What are your writing goals? Will selling your book(s) at the Conference Bookstore advance them?

  1. September 15, 2012 10:14 am

    How do fans of genres know about any of this? Do you notify young readers that a signing is taking place? Or would I just be selling to other authors?

    • Chris Hamilton permalink
      September 15, 2012 10:50 am

      The Conference is widely marketed to FWA members and has recently been featured in The Writer magazine. We expect about 300 attendees, and the signings are well-publicized at the conference.

  2. bea permalink
    September 16, 2012 11:44 am

    can I have my books mailed to the hotel? I’m traveling a distance and can’t carry them. Bea

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