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Is blogging dying?

May 9, 2013

Alex Sokoloff

If there’s one constant, that constant is change.

Hey, wake up! I know it’s a cliche, but it’s a cliche for a reason. And that reason has been on display in the social media world practically since its invention. Remember MySpace? How about Google Plus? Squidoo?

They’re still around, but try to find someone who uses them heavily. If you’re looking for traffic, you’re probably using Facebook and Twitter. Maybe you’re blogging.

Blogging isn’t new. Blogger, the first huge blogging platform, was launched in 1999 and bought by Google in 2003. WordPress, the host for this blog, was launched in 2005. In terms of social media, that’s forever. This specific blog’s been active for four years, or about half the time that WordPress has existed. People are still blogging. Authors blog as an arm of their marketing effort.

But in one of the last posts on the Murderati blog, author Alexandra Sokoloff makes the following observations:

And the truth is, writers don’t seem to have enough time to blog any more. It feels like diminishing returns, when there’s a fast and easy alternative conversation on Facebook. The technology has changed. The conversation has moved.  We’re having to reinvent.

Remember chat rooms and bulletin boards? Ms. Sokoloff points out that Facebook made them largely redundant. Sure there are still hugely popular bulletin boards. In the political world, Democratic Underground and Free Republic still garner lots of traffic.

iBut If you’re looking for a place to go have a conversation, you probably go to Facebook. Facebook doesn’t limit your conversation to how evil and stupid the other political party is. It allows for more interaction than a blog and it’s more egalitarian. On the blog, the conversation is primed (or not) by what the author of the post has to say. He or she is dominant. If the blog post is about the future of blogging and you want to talk about how to develop a character’s backstory in a compelling way, you’re out of luck.

On Facebook or Twitter, you can talk about whatever you want. And sometimes people will respond. But you can do so without worrying about whether you populated your blog today.

Most important, if you’re an author, you may be able to get the same bang for your buck on Facebook with a lot less effort–and it’s a hell of a lot more interactive. You engage more with your readers. (I know I’m more likely to buy a book from an author who’s talked specifically to me. How about you?)

Is blogging going away? Probably not. There are niche blogs that will be popular for as long as they last. For us, it’s blogs like Rachelle Gardner’s and Nathan Bransford’s. You name the niche, it has a few dominant blogs. But the dominant venue for conversation will continue to evolve. And if you’re looking to stretch your time so you can do the writing and marketing required, then you have to consider what Alex Sokoloff says.


  1. May 9, 2013 7:46 pm

    It’s true. Blogging is not going away, but due to the scheduling and time required to put out good copy consistently, blogging is not what it used to be. I get more traffic from my photography blog, than I do my food blogs. “A picture tells a thousand words,” after all. And driving people to a blog is hard work, unless you’re already a success in your world. The ROI with Social Media, i.e. Facebook & Twitter, is a far more effective measure and is worthy of a writer’s time.

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