It’s hard enough writing a quality book, having a real life, and–for many of us–holding down that day job. On top of that, everyone’s telling us to be on social media. And not just one site, but on quite a few.
It’s enough to make you rip your hair out.
And then, once you have these accounts, you actually have to use them. And that’s along with writing and all the other stuff mentioned up top.
What’s a writer to do?
A writer’s to be smart and have a plan, that’s what.
If your time is finite, and you need to get the biggest benefit for that time, you need to go into your social media foray with some goals for each of your social media groups. Facebook is great for talking with people and seeing what other people are talking about. If you’re using Facebook already for personal stuff, like pictures of the kids or grandkids and adorable kitten pictures–because the Internet doesn’t have enough of those–you might want to set up a separate author page for yourself. Use your personal account for the kids and grandkids and kittens. Use your author account for the professional stuff, like your writing experience, interesting things you find during your research, and your book events.
Twitter’s a giant information feed. As I dive back in, I’ll probably be much more careful about how to use my account, subscribing only to useful sources of information, general news, sports, and yes, writer-y people who have their finger on the pulse of the industry.
And on LinkedIn, I need to start endorsing some people, keep up with their career progression–and congratulating them on milestones–and find some useful groups to monitor.
But that’s just me. Your mileage may, and probably will vary. That’s the point. You have to come up with a strategy that works for you and adds value. Otherwise, social media becomes one more obligation and eventually, your social media accounts will shrivel up and blow away, and you’ll have gained nothing.