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Publishing on a budget: Promotion

September 8, 2014

Hello again! I hope you’re all having a great start to your week. 🙂 I thought I would kick this week with some other ways you can save money while publishing independently. This time, I am looking at ways to save on promotional costs. There are several free and low cost ways you can spread the word about your work and yourself as an author. Here are some of my favorites.

  • Facebook parties. While Facebook isn’t what it used to be, there are still great ways to utilize it to get the word out about you and your books. One of these is Facebook parties. Many authors hold these events to celebrate the release of their latest book and quite a few of them are looking for people to join in. They invite other authors to do takeovers of the event, which exposes you to a lot of new people. I personally have made some great connections this way and even made some book sales/got reviews from it.
  • Google Plus Hangouts. Some authors/bloggers also interview people on Google hangouts. Form those connections and keep your eyes open: someone just might be looking to interview you! As a side note, video content is popular, so don’t be afraid to pull out that camera and do a vlog!
  • Radio Guest List. This newsletter has a free version that lets you know about radio and other shows that are looking for experts to talk to. Check it out and see if there is something that might fit you.
  • Social Media/Newsletters. The newsletter is a great marketing tool and the advantage to it is, you and your fans control who does (or doesn’t) see it. Unlike on some social sites, your newsletter goes out to every person who has signed up! If they don’t happen to see an issue, it’s not because someone didn’t show it to them. Social media forms awesome connections as well. If you’re doing it right (engaging people and taking an interest in them/sharing what you think will be of value to them), you’ll form a loyal fanbase who will take notice of you. Here is a listing of some of the best ones out there.
  • Hashtags.  Tags like #MondayBlogs, #AmWriting, #IAN1 and others are popular and get a lot of exposure. Check out what the tags are about and add it to appropriate posts. For example, Monday Blogs is where people share a blog post they wrote on Mondays.
  • Fiverr. This is a good site for two reasons. One, you can find people who offer all kinds of services for a very low cost, including promotional services. Secondly, if you have a skill (editing, graphic design, etc.) you can offer it on the site and make some extra cash to put aside for your promotional efforts. Just be sure to read each sellers guidelines carefully, as well as checking their ratings/reviews before deciding to order a gig.

Try these tips for some extra exposure that can make things a little easier on your bank account. Also, keep your eyes and ears open at the library, local bookstores, and writing meetings. There just be an event you can take part in.


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